Title and meta description

The title and meta description help define how your store shows up on search engines.

Google Analytics

Google Analytics enables you to track the visitors to your store, and generates reports that will help you with your marketing.

Facebook Pixel

Facebook Pixel helps you create ad campaigns to find new customers that look most like your buyers.


Store details

Shopify and your customers will use this information to contact you.

Store address

This address will appear on your invoices. You can edit the address used to calculate shipping rates in your shipping settings.

Standards and Formats

Standards and formats are used to calculate product prices, shipping weights, order times, and more.


Order numbers start at #1001 by default. While you can't change the order number itself, you can add a prefix or suffix to create IDs like "EN1001" or "1001-A."