With hundreds of active social networks, it can be tough to know where you should start when it comes to marketing a business or building an online community. To help you get a better understanding of each network, and how you can use them for your business, we put together a quick rundown on some of the top sites and services for your to build out your social media marketing strategy.
Number of users: Facebook recently reported 1.49 monthly billion users with Asia accounting for 28%, Europe for 24%, USA and Canada for 17% and the rest of the world for 30% of those users.
How your visitors use it: Facebook is the largest platform for sharing worldwide, and when it comes to brands, users can share products and content that resonates with them. The social media platform also offers brand pages where users can interact with and review brands based on their experiences.
What you can do: Long-form content – with no character or word limit – gets the most Facebook shares and likes, so start writing! Encourage your fans to post reviews or stories about their experiences with your site on your brand page. Facebook is also a great platform to offer insider tips, troubleshooting ideas, meetup and event invites, and promotional offers