Your Brand Guide Guide

A brand guide is essential for any e-commerce store looking to establish a strong and consistent brand identity. It serves as a roadmap for all visual elements of your brand, including logos, colors, and imagery. Having a clear and concise brand guide allows you to maintain a consistent look and feel across all your marketing efforts, from your website to your social media channels.

One of the most important aspects of a brand guide is the use of consistent colors and logos. These visual elements are often the first thing customers notice and can make a significant impact on how they perceive your brand. By having a set of guidelines in place, you can ensure that all your marketing materials, from your website to your social media profiles, are using the same color palette and logo. This consistency helps to build brand recognition and trust with your customers.

Another crucial aspect of a brand guide is having a set of guidelines for imagery. High-quality images and videos are essential for any e-commerce store, and a brand guide can help ensure that all your visuals are on-brand and consistent. This includes guidelines for image size and file format, which can help to ensure that your images look professional and polished across all platforms.

In addition, a brand guide should include a clear and concise slogan, short description and social links, which can be used in bios and listings. Your slogan and short description should encapsulate the essence of your brand and give customers a sense of what they can expect from your products and services.

Overall, a brand guide is a vital tool for any e-commerce store looking to establish a strong and consistent brand identity. It ensures that all your visual elements are on-brand and consistent, which can help to build trust and recognition with your customers. By taking the time to create a comprehensive brand guide, you can set your store up for success and stand out in a crowded online marketplace.

Brand Guide Guide



  • Used for most common logo applications
  • HEIC, PNG, or JPG file format
  • Recommended width: 512 pixels minimum


  • Used by some social media channels
  • May be cropped into a circle
  • HEIC, PNG, or JPG file format
  • Recommended size: 512x512 pixels minimum



  • The brand colors that appear on your store, social media, and more
  • Primary color: #FFB6C1
  • Contrasting color: #00008B


  • Supporting colors used for accents and additional detail
  • Secondary color 1: #999999
  • Contrasting color: #ffffff

Cover Image:

  • Key image that shows off your brand in profile pages and apps
  • HEIC, PNG, or JPG file format
  • Recommended size: 1920x1080 pixels minimum


  • Brand statement or tagline often used along with your logo
  • Slogan: Fashion for every moment

Short Description:

  • Description of your business often used in bios and listings
  • Short description: DCD Fashion is an online fashion retailer based in Sydney, offering stylish and high-quality clothing and accessories at affordable prices.

Social links:

  • Social links for your business, often used in the theme footer


Image Use File Format Size Recommendation
Default logo HEIC, PNG, JPG 512 pixels minimum
Square logo HEIC, PNG, JPG 512x512 pixels minimum
Cover Image HEIC, PNG, JPG 1920x1080 pixels minimum

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