Over the years I went from being an avid in-store shopper to a predominantly online shopper. I maybe go in a store twice a month now and the online shopping, well, happens way too much to tell you.
Once you start shopping online and become familiar with your favorite retailers sizing and shipping/return policy, you become a lot more comfortable with checking out online (a little too comfortable). With the amount of sale emails I receive, it’s hard not to shop from the comfort of your bed.
Ya feel me? But on on the other hand, I do love it when I pop into a store and find something that isn’t online yet or a sale you never would have known about. The magic of finding a piece randomly that fits perfectly can’t be beat. But, let’s face it, this rarely happens. Which is why I have a love/hate relationship with shopping in-store. It’s great when you find something, but all the other times, it’s exhausting, too crowded, and not worth it.
Okay, maybe only shopaholics can relate. Regardless, I still love going in-store and touching and feeling and trying everything on like I'm Julia Roberts in Pretty Women without the unlimited platinum credit card, so the good old point is, if you are a store owner mix it up, offer in-store sales if you have a brick and mortar store, get us into your store to have that awesome half a day out of experiencing your staff and awesome customer service and show us what we are missing when we are all tucked up in our bed on a computer that sure isn't letting us touch, feel, smell the new and someone telling us we look super cute in that dress that's going to make us buy it and on sale woo hoo!
So next time your stuck for sale idea's and wondering how am I going to make in-store sales to move that stock, offer an in-store sale only and make sure its an awesome one to get us out of our beds!
Best of luck fellow store owners.
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