If you have a website for yourself or your business, you should absolutely have Terms and Conditions. Why? The Terms and Conditions are a contract between you and every visitor or user of your website. By having comprehensive Terms and Conditions, you can set the rules of what behavior is acceptable, where you will be resolving disputes, as well as protect your trademarks and copyrights. This contract also helps you establish and keep good customer relationships and will lessen the number of costly disputes.
A big advantage of these rules is something that will improve customer experience: you can specify what actions are acceptable and what actions will not be tolerated. For example, you can specify that spamming is not allowed and that hateful, violent language will not be tolerated. Finally, you can specify that you can delete anyone’s account if they are breaking these rules. This step will give you control of your website and will improve user experience by making your website a positive and welcoming space.
Another advantage of having Terms and Conditions is that you can specify where disputes will be resolved. For example, let’s say that you are an fashion eCommerce business, you shipped a customer order, you checked the item, you know you packed this item in perfect condition, then your customer receives their item and puts a dispute in saying the item arrived damaged and is seeking a full refund. How do you ensure what happens next is going to cover you and your business? Your Terms and Conditions should specify the steps that need to take place before an arrangement and agreement is made between you and your customer, example, your T&C might be the customer needs to take photos of the item and email your returns department within 3 working days of receiving their item. You can even place your T&C details on your invoices or a print out when packing your items to ensure your customers are aware and in there face when dealing with your business. Also remember the more rules you have the better! Your customers will respect you for it and feel more safer knowing you take your business serious and they know the rules when shopping with you.
Terms and Conditions are also useful because you can use them to inform your visitors and users that you are the owner of content, logo, design of the website, and other intellectual property.
This will help remind users and visitors that they may not take anything from your website without your permission. It also helps ensure that you do not lose the trademark or copyright by nature of multiple companies using your intellectual property. This small part helps deter theft of trademarked and copyrighted materials, thereby possibly saving you thousands of dollars.
If you own an eCommerce store, having the returns and cancellation policy makes your company look more legitimate and puts your customers at ease. Payment terms also help prevent future disputes regarding when the client is supposed to pay. If you have a membership service on your website, you can specify how one can become a member and how they can cancel their membership, thereby increasing transparency and positive relationships with your clients.
As you can see, having proper Terms of Service on your website is very beneficial - you can set what types of behaviors will not be tolerated on your website, where you will be resolving disputes, safeguard your intellectual property and help with customer relationships.
Comments will be approved before showing up.